نتایج جستجو برای: consumer purchasing behavior

تعداد نتایج: 681685  

2015

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time. The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This is necessary to ensure high demand for local products and services compared to foreign products. However, the decline of domestic investment in 2012 has triggered...

Journal: :مدیریت بازرگانی 0
محمود محمدیان استادیار گروه مدیریت بازرگانی، دانشکده مدیریت وحسابداری دانشگاه علامه طباطبایی، ایران امیر ختایی کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت وحسابداری دانشگاه علامه طباطبایی، ایران

in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...

2011
Vasileios Papavasileiou Athanasios K. Tsadiras

This article introduces the concept of the variability of association rules of products through the estimate of a new indicator called overall variability of association rules (OCVR). The proposed indicator applied to super market chain products, tries to highlight product market baskets, with great variability in consumer behavior. Parameter of the variability of association rules in connectio...

1996
Lauren A. McCormack Steven A. Garfinkel Jenny A. Schnaier A. James Lee Judith A. Sangl

The availability of informational materials to aid consumer health care purchasing decisions is increasing. Organizations developing and disseminating materials include public- and private-sector employers, providers, purchasing cooperatives, State agencies, counseling programs, and accreditation bodies. Based on case study interviews with 24 organizations, we learned that 10 included consumer ...

2008
Babur De los Santos John E. Walker

This paper analyzes search frictions in online markets using data depicting the web browsing and purchasing behavior of a large panel of consumers. In this data, consumer search behavior is observed prior to a transaction. I use data on consumers shopping for books online to link prices and consumer search patterns at different bookstores, estimating consumer search costs in the context of a fi...

2009
Minho Cho Yong-Pin Zhou Michael G. Foster

Dynamic pricing is a standard practice that sellers use for revenue management. With the vast availability of pricing and inventory data on the Internet, it is possible for consumers to become aware of the pricing strategies used by sellers and to develop strategic responses. In this paper, we study the strategic response of consumers to dynamic prices for perishable products. As price fluctuat...

2008
Christy M. K. Cheung Matthew K. O. Lee

Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication. This phenomenon impacts retailers as this easily accessible information could greatly affect consumer purchasing decision. The connectivity of the Web allows one-to-many and many-to-many communications among users that make information spread much faster and broader, including the sprea...

2015
John Dawes

a r t i c l e i n f o This study analyzes data on cigarette purchasing using an extensive panel dataset. Major findings are: (1) cigarette purchasing in this market exhibits a reverse-J, or NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers; (2) Cigarette brands do exhibit high loyalty compared to other consumer categories, and show a trend to high...

Journal: :Journal of Retailing and Consumer Services 2021

Consumer behavior is key in shifts towards organic products. A diversity of factors influences consumer preferences, driving planned, impulsive, and unplanned purchasing decisions. We study choices among conventional wine using an extensive survey Australian consumers (N = 1003). integrate five behavioral theories the design, use supervised unsupervised machine learning algorithms for analysis....

2006
Tat Y. Chan Brian McManus Robert Pollak Peter Rossi

Using micro-level scanner data, I study empirically the consumer demand for soft drinks, which is characterized by multiple-product, multiple-unit purchasing behavior. I develop a continuous hedonic-choice model to investigate how consumers choose the best basket of products to satisfy various needs. My model’s embedded-characteristics approach both helps to reduce the dimensionality problem in...

نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید