In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception or thinking, which is otherwise called attitude, of the consumer and also the consumption pattern of the society in general. Across the world, celebrities have been used for a wide variety of brands. The crescendo of celebrities endorsing brands has been ste...

BACKGROUND Accurate assessment of the difficulty of consumer health texts is a prerequisite for improving readability. General purpose readability formulas based primarily on word length are not well suited for the health domain, where short technical terms may be unfamiliar to consumers. To address this need, we previously developed a regression model for predicting "average familiarity" with ...

We compute the number of summands in q-averages of norms needed to approximate an Euclidean norm. It turns out that these numbers depend on the norm involved essentially only through the maximal ratio of the norm and the Euclidean norm. Particular attention is given to the case q = ∞ (in which the average is replaced with the maxima). This is closely connected with the behavior of certain famil...

The article examines the issues of private law consequences countering global viral pandemic COVID-19 in sphere jurisdiction and termination international air transportation agreement. It is established that jurisdictional mechanism consideration claims from contracts passengers baggage requires coordination procedure claim court pro-ceedings carried out under provisions on protection consumer ...

With the growing influence of sustainable development in recent years, there has been an increasing focus on green consumption. Little previous research highlighted important influential role that social media information sharing plays overall This study aims to explore how influences purchasing intentions Generation Z. We constructed a theoretical framework for Z’s purchase intention based SOR...