The prevalence of social media has resulted in spikes of data on the Internet which can have potential use to assist in many aspects of human life. One prospective use of the data is in the development of an early warning system to monitor consumer Adverse Drug Reactions (ADRs). The direct reporting of ADRs by consumers is playing an increasingly important role in the world of pharmacovigilance...

Local audio-visual descriptors are often compactly stored using representations such as the soft quantization histogram [1]. Typically, classification performance with histogram representations is improved through the use of large codeword sets. Unfortunately, this approach runs into overfitting and scalability challenges when applied to richly diverse real-world collections. A novel “i-vector”...

In the late 1990s and through 2001, consumer activists protested Nike’s alleged “sweatshops” around the globe. This was a new sort of protest that went beyond the picket lines and boycotts of the past – this protest extensively used email and listservs to spread messages and mobilize action at an unprecedented pace and for a very low cost (Peretti and Micheletti 2011). Nike responded to the con...

! This paper considers Volunteered Geographic Information (VGI), in particular the application of geotagging in social media photographs, as an emerging form of geodemographic consumer surveillance. Although the geoweb is typically framed within a context of participatory engagement with geospatial data by non-expert cartographers (Goodchild 2007; Elwood 2008), scholars have articulated the nee...

Organizations are increasingly using social media as an important competitive tool that enables them to actively participate with key stakeholders. Recent studies demonstrate how business-to-consumer (B-C) organizations can benefit by engaging with consumers through social media.2 To date, however, there is little guidance on how business-to-business (B-B) organizations can engage with stakehol...

This study assesses attitudes of young adults' (18-30 years old) consumption on local and 12 traditional products in7 European countries. A clustered sample (n=836) from natives of Greece, 13 Bulgaria, Romania, Slovenia, Croatia, Denmark and France was collected, by distributing 14 questionnaires through social media and university mail services. Sample was examined by 15 implementing Principal...

This study examines the potentials of social media marketing for luxury retailers. Social media marketing tactics of three luxury retail brands (Barneys New York, Net-a-Porter.com, and Saks Fifth Avenue) were examined across three major social media networks (Facebook, Twitter and Instagram). All posts by the three retailers on Facebook, Twitter and Instagram were recorded over the course of a ...

By putting the tools for media creation in the hands of the consumer, there will be exponential growth in the distribution and hosting of media on the Internet. We expect this growth to parallel that of HTTP traffic. Our position is that we need to confront the issues related to the potential exponential growth in the number of media sources and services. Further, we believe that significantly ...

Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNS), the aim of this study was to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNS and TV and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourabl...