This study aimed to analyze how effective the use of social media was maximize recognition and sales. On media, users had tried reveal in­formation they already knew about financial technology startup businesses. User Generated Content (UGC) information, which a track record left by on can be used as mapping for who communicate media. itself this phenomenon measure performance companies (throug...

OBJECTIVES To evaluate the effects on physicians' prescribing behavior and on the therapeutic outcome of non-insulin-dependent diabetes patients of substituting different generic brands of metformin. METHODS We adopt a retrospective cohort study involving 280 type-2 diabetes patients who regularly used the outpatient services of one medical center and who had changed metformin brands five tim...

Aim: The study was carried out to investigate the microbiological quality of packaged drinking water marketed in Jaipur city. Material and Methods: In the present study 'twenty' drinking water samples (15 water bottles and 5 sachets) of different brands purchased randomly, were evaluated to access the water quality on the basis of different bacteriological parameters. Result: Out of twenty, 50%...

OBJECTIVES The primary objective of this study was to determine whether local and imported cigarette brands used in , have elevated levels of metals or not. The produced data of cigarette brands are compared both with each other and with the existing brands in different countries. MATERIALS AND METHODS In present study, nineteen various cigarettes brands were randomly purchased from the comme...

Abstract—Social media serves as a unified platform for users to express their thoughts on subjects ranging from their daily lives to their opinion on consumer brands and products. These users wield an enormous influence in shaping the opinions of other consumers and influence brand perception, brand loyalty and brand advocacy. In this paper, we analyze the opinion of 19M Twitter users towards 6...

D price promotions generate additional revenue and for whom? Which brand, category, and market conditions influence promotional benefits and their allocation across manufacturers and retailers? To answer these questions, we conduct a large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues, and total profits (margins). A first major fi...

In this article we discuss the role of brands in the creation of sustainable markets. We focus on the increasing importance of ethical branding and how it might help to overcome some institutional shortcomings inherent in current market settings. We also discuss the increasing influence of brand communities and the seeming potential for a ‘democratisation’ of brand value and values. Brands are ...

This paper examines pairwise assortment similarities at U.S. supermarkets to understand how assortment composition and size are related to underlying factors that describe local store clientele, local competitive structure, and the retail outlets’ characteristics. The top-selling items, which cumulatively make up 50% of sales, are sold at nearly every store, but other items are viewed as option...

Ambiguity Aversion And The Power Of Established Brands Author(s): A. V. Muthukrishnan, Hong Kong University of Science and Technology Luc Wathieu, ESMT This paper investigates situations where a sizeable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which ...

Brand management has become increasingly important, given the rapid changes in the global market and the elevation of competition. A sound brand image creates clear product differentiation, consumer preference and loyalty. In the beginning, the entire market of Chinese mobile telephone was occupied by the foreign companies. This phase has continued over ten years until the beginning of 1999, wh...