The phenomenon and model of industrial clusters marketing is a cross-linking subject on the industry cluster theory and regional marketing. It can answer if the high-tech industry clusters marketing belong to a traditional industrial clusters phenomenon? This paper focuses on discussion about whether there is a cluster marketing model. First the concept of clusters marketing model was defined, ...

Social marketing has a proven role in marketing and many manufacturing establishments/ organizations have been marketing their products incorporating social marketing research. Social marketing has its root in the ground fact that the perceptions and expectations of the consumers are important in influencing buying behaviour. The principles of social marketing, therefore, have been extensively ...

This paper describes an exploratory study related to the importance of character traits for marketing graduates. Marketing educators know the significance of knowledge acquisition and career skill development for their students, yet the area of character development has been mostly ignored. This study reports findings from a small sample of marketing students who provided perceptions of the imp...

IN 1994, an estimated 39720 persons died from firearm-related injuries.1 Firearms now rank a close second to motor vehicles as a cause of traumatic death nationwide. This convergence results not so much from an increase in the firearm\x=req-\ related death rate, which has remained relatively stable for the past 15 years, as from a steady decrease in the death rate from motor vehicle injuries.2 ...

All across America, people are " shopping " for a cure for breast cancer, funneling millions into the coffers of several large breast cancer advocacy foundations and at least one cancer center by purchasing products that are somehow tied to national fundraising campaigns for breast cancer awareness and research. The opportunities seem ubiquitous in October—National Breast Cancer Awareness Month...

Consumers’ understandings of marketing are related to their product attitudes or brand image formation. However, little empirical evidence exists of what marketing means to consumers. This study documents a new term called conceptions of marketing, which refers to the beliefs and understandings held by consumers about marketing. The purpose of this research is to investigate the variation in ho...

In this paper, we defined a new concept “e-commerce e-marketing”, and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common features and relationship between e-commerce and e-...

Political parties use marketing instruments as part of their electoral campaign activities. These are usually analysed and categorised using the 4P and marketing mix concept, a perspective anchored in the ‘managerial’ school of marketing theory. However, these concepts have come under considerable criticism. This article uses an alternative perspective, i.e. a functional analysis, to describe t...

Increasing debate centers on the decreasing influence of the marketing department within firms. This study investigates such influence and assesses its determinants and consequences. The results show that the accountability and innovativeness of the marketing department represent the two major drivers of its influence. However, the results do not indicate that the customer-connecting role of th...