BACKGROUND Engaging young adults for the purpose of communicating health risks associated with nicotine and tobacco use can be challenging since they comprise a population heavily targeted with appealing marketing by the evolving tobacco industry. The Food and Drug Administration seeks novel ways to effectively communicate risks to warn about using these products. This paper describes the first...

INTRODUCTION In France, hand injuries are the number one cause of all accidents referred to our hospital casualty departments. Their human and economic consequences are very serious. Two thirds of these accidents arise during everyday living activities and a third of them happen at work. The specific prevention of hand injuries in each of these domains has not been sufficiently developed. The a...

OBJECTIVES To test the hypothesis that a multifaceted, local public campaign could be feasible and influence antibiotic prescribing for outpatients. DESIGN Community level, controlled, non-randomised trial. SETTING Provinces of Modena and Parma in Emilia-Romagna, northern Italy, November 2011 to February 2012. POPULATION 1,150,000 residents of Modena and Parma (intervention group) and 3,2...

AIMS This exploratory trial examines the feasibility of implementing a social norms marketing campaign to reduce student drinking in universities in Wales, and evaluating it using cluster randomised trial methodology. METHODS Fifty residence halls in 4 universities in Wales were randomly assigned to intervention or control arms. Web and paper surveys were distributed to students within these ...

BACKGROUND Health-related websites have become a common tool for public health authorities to inform the general public of their health promotion information and programs. However, building traffic in the cluttered health Internet universe is becoming increasingly complex, costly, and challenging for governmental health promotion websites. In 2006, the Canadian Health Network (CHN), a cooperati...

Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacc...

Stance and Gender Detection in Tweets on Catalan Independence (StanceCat) is a new shared task proposed for the first time at the IberEval 2017 evaluation campaign. The automatic natural language systems presented must detect the tweeter stance (in favor, against or neutral) towards the target independence of Catalonia in Twitter messages written in Spanish or Catalan, as weel as the author’s g...

Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated...

he current public debate about same-sex marriage raises a number of significant issues T for medical professionals and researchers in Australia. Misinformation is circulating in the public domain that children and adolescents with same-sex parents are at risk of poorer health and wellbeing than other children. An increased public health risk exists as a result of homophobic campaign messages fo...

The national truth campaign has exposed U.S. youth to antismoking messages since 2000. Tobacco industry-sponsored campaigns, such as "Think. Don't Smoke" (TDS), have also aired nationally. We examine the effects of recall of the truth and TDS campaigns on changes in tobacco-related beliefs, intentions, and smoking initiation in a longitudinal survey of U.S. youth. Recall of truth(R) was associa...