Compulsive buying behavior (CBB) has begun to be recognized as a condition worthy of attention by clinicians and researchers. Studies on the commonalities between CBB and other behavioral addictions such as gambling disorder (GD) exist in the literature, but additional research is needed to assess the frequency and clinical relevance of the comorbidity of CBB and GD. The aim of the study was to...

The objective of this study is to determine role of packaging on consumer’s buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purp...

The emergence of live-streaming commerce has fueled the phenomena impulse buying. However, existing understanding this phenomenon is relatively limited. In study, we adopted stimulus-organism-response (SOR) paradigm to create an influence mechanism buying behavior in live streaming shopping. We investigated social presence and sales promotion (stimuli) on (response) through flow experience (org...

The objective of the research was to identify factors influencing buying behavior consumers on fast-moving consumer goods in Kathmandu. independent variables measure are taken free samples, price discounts, and “buy one get free” FMCGs buying. study used positivist epistemology with predetermined hypotheses a deductive approach single ontological foundation. quantitative method. To obtain prima...