Thepurpose of this studywas to examinedefinedbuying factors affecting trust building and service performance in financialmanagement systems such as e-commerce.We conducted a study of 585 people in their 20–30 s who had experience with e-commerce websites and purchased fashion products from Oct. 1. to 30. 2010. The findings are summarized as follows. First, exploratory factor analysis was conduc...
