this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

Loyalty brand or faithfulness customer is draft important for many companies that can bring benefits companies, such as purchase repeat and recommendation the to others, who then could reduce cost marketing. Brand trust a factor main in development of loyal brand. The purpose this study analyze influence media marketing social, perceived quality, on-brand loyalty with an intervening variable. r...

Two conditions consistency levels of purchase for specific brand over the span of time imply on brand loyalty. The most precious asset of an organization as there is neck to neck competition in the market and it is essential for the survival of companies. Aims of this research are basically to spot what kinds of factors influence brand loyalty in Pakistan. Six preceding factors influence the co...