This proposed study applies the idea of consumer-brand relationships to child consumers. Longitudinal brand loyalty studies have shown that brand preferences in consumers persist into adulthood. This study adds on earlier work by Ji (2000) and draws on Fournier’s (1998) work in applying relationship theory to consumer-brand relationships. It combines this with other theoretical strands to propo...

This study aims to determine the influence of Korean boyband as brand ambassador, personality, and wave on purchase intention in sheet mask products from Mediheal brand, one beauty South Korea. The sample this research amounted 121 women who live Jakarta, Depok, Tangerang, Bekasi. sampling technique used is judgment method non probability technique. Primary data were obtained through questionna...