Sociological reflections based on the film “La haine” (Hate), directed by Mathieu Kassovitz and released in 1995, whose plot takes place over next twenty-four hours of a night riots heavy clashes with police slum outskirts Paris, which protagonists, three teenagers, walk streets an atmosphere violence between gangs constant conflicts police.

How can flagships and brand stores contribute to building brands? We inquire about the relationships between store image, brand experience, brand attitude, brand attachment and brand equity using store intercepts. We find that flagships, due to the powerful brand experiences they allow, have a stronger impact on brand attitude, brand attachment and brand equity compared to brand stores. We prov...

Social media (e.g. Facebook, Twitter, Google+) and information and communication technologies (ICT) more generally has altered human interaction. This technology provides tools for instantaneous communication and facilitates social organization. The participants in the uprisings of the Arab Spring used cell phones, text messages, Twitter and Facebook to circumvent and, in Tunisia and Egypt, top...

This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...