Late in the summer term of 1999, the staff and pupils of Annandale Primary, a mainstream primary school of 240 pupils, were informed of a proposal to move them into a brand-new building on the Greenwich peninsula. The school has a very mixed socio-economic intake, with a catchment area encompassing both private and social housing; 35 per cent of the pupils have free school meals, 25 per cent ha...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

Green building is a hot topic today. The place making and urban cultures are also important issues in postindustrial society. The industrial heritage renovation projects provide a research opportunity in combination with both aspects. This paper tries to shed new light on this issue by interdisciplinary methods, to study six Guangzhou industrial heritage renovation projects, giving aesthetic va...

Increasing costs involved in building new brands motivate marketers to adopt an alternate route for new product introductions, in the form of brand extensions. Consumer attitude towards brand extensions has been previously studied through multiple replications of Aaker and Keller’s attitude based model. While multiple studies exist with comparative analysis of the original model and its replica...

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Policy interventions such as public health mass media campaigns disseminate messages in order to improve health-related knowledge, attitudes, beliefs and behaviors at the population level. Only more recently have campaigns that promote health-related behaviors adopted branding, a well-established marketing strategy, to influence how consumers think and feel about a message. This study examines ...

Many successful political parties depend for their initial popularity and cohesion, and even for their long-term brand strength, on a leader. Nevertheless, literature on successful party building downplays the role of leaders. Thus, the question, what type of leader is good for party building?, remains undertheorized. This article presents and provides initial evidence for a leadership-centered...