Agriculture is one of the largest resources in Indonesia. The problem agricultural industry today lack awareness farmers about health post-harvest technology because many still use chemicals their treatment. AGRI-Cultured a start-up that aims to overcome difficulties Branding main aspect attract consumers through perception company's image. Green Brand Image create sustainable image achieve gre...

Tujuan penelitian ini adalah untuk mengetahui pengaruh social media influencer, Brand Awareness dan Image terhadap keputusan pembelian pada MS Glow. Metode yang digunakan dalam metode kuantitatif. Populasi santriwan santriwati Pondok Pesantren bahrul ulum tidak diketahui jumlahnya. Sedangkan jumlah sampel sejumlah 100 dengan menggunakan rumus lameshow. Data dikumpulkan kuisioner, selanjutnya d...

Social media has become a value-adding marketing channel. With the significance of social media for online small businesses and the lack of understanding of this area, this study attempts to investigate the impact of social media marketing on the sales performance of such businesses. Drawing on the theories of media richness and uses and gratifications, we propose a research model in which the ...

brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management. one of aspects in evaluating brand equity is customer based brand equity that is customer mental evaluation for brand. perceived quality, brand loyalty and awareness with association of brand constitutes its main dimensions. this ...