Survey based valuation techniques like the Contingent Valuation Method (CVM) rely particularly on the premise of respondents' rationality when answering willingness to pay (WTP) questions. Results of CVM surveys have repeatedly put this fundamental assumption into question. This study adopts a more realistic view of rationality accounting for respondents' limited capacities to process informati...

In this paper, we adopt supreme-utilities among fuzzy level (decision) vectors to propose a power allocation rule, its efficient extension and normalization in the framework of multicriteria fuzzy transferable-utility (TU) games. We also provide several axiomatic results to present the rationality for these rules. Based on different viewpoints, we introduce different formulations and dynamic re...

D some misconceptions, consumer rationality is a property of the researcher rather than the consumer. Consumers become more rational as we are better able to predict their behavior or other important outcomes influenced by their behavior. Perfect rationality results when we achieve accurate predictions. Consequently, at least for many Marketing Science articles, consumers are becoming more rati...

This paper consists of three sections. Based on subjective certainty, section 1 introduces what the authors term as ordinary rationality, in comparison with the four assumptions for economic rationality. Section 2 briefly distinguishes two levels of hyperbolic phenomenon, prior to and within a certain decision mode. This discussion, while short, functions as a connection between the concept of ...

In diverse fields such as computer science, economics and psychology, bounded rationality has emerged as an important research topic. Models which assume the existence of perfectly rational agents seem inadequate for many realworld problems where agents often lack perfect rationality. Classes of imperfect rationality include the conditions of incomplete knowledge, memory, information or computa...

Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to analyze how design contributes to these last process. The point of view we present in this communication assumes that design is based on a specific rationality we called creative rationality. This paper aims at presenting its theoretical roots. Creative rationality derives from Vi...

The connections between emotion and rationality are reexamined. Historically, Plato’s doctrine of the tripartite soul has established the preconception of a strict separation of emotion/passion from cognition/rationality, encouraging the biased perception that emotions are inherently irrational. To examine whether emotions can be rational, one must first examine the various meanings of rational...

As a culture-based phenomenon which involves both linguistic and social aspects, translation has been investigated from various perspectives. The present Critical Discourse Analysis (CDA)-based study is an attempt to probe into the manipulation of ideologies in translations of political texts. A CDA approach, based on Fairclough (1989), Van Dijk (2004) and Farahzad (2007), was adopted to conduc...