نتایج جستجو برای: based crm

تعداد نتایج: 2937794  

2017
Thomas Kovesi

Chronic, long-term respiratory morbidity (CRM) is common in patients with a history of repaired congenital esophageal atresia, typically associated with tracheoesophageal fistula (EA/TEF). EA/TEF patients are at high risk of having aspiration, and retrospective studies have associated CRM with both recurrent aspiration and atopy. However, studies evaluating the association between CRM in this p...

2005
Mahdi Seify

In an increasing competitive world, marketing survival can be depended simply on timely new information on customers and market trend. One of the most important strategies in CRM (Customer Relationship Management) is to capture enough information from customers and using this information carefully [Ryals , Tinsley]. Of course security of this information is very important in CRM data management...

2010
Martin Reimann Oliver Schilke Jacquelyn S. Thomas

As managers and academics increasingly raise issues about the real value of CRM, the authors question its direct and unconditional performance effect. The study advances research on CRM by investigating the role of critical mechanisms underlying the CRM-performance link. Drawing from the sources→positions→performance framework, the authors build a research model in which two strategic postures ...

Journal: :Business Proc. Manag. Journal 2003
Injazz J. Chen Karen Popovich

Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer-centric processes. Companies that successfu...

2012
Sudhir H. Kale

CRM, or Customer Relationship Management, though slightly more than a decade old, has become the management craze of the 21st century. Yet, managerial understanding of what CRM is, what it does, how to implement it, and the grounds for success or failure in CRM implementation, seem far from crystallized. This paper looks at why so many CRM endeavors fail, and proceeds to discuss issues critical...

Journal: :IJEBR 2007
Soumaya Ben Letaifa Jean Perrien

This article examines how electronic customer relationship management (e-CRM) has affected both organizational and individual behavior in a leading Canadian bank. The innovative and customer-driven culture of this bank pushed it toward early adoption of e-CRM technology. The findings emphasize the role played by many strategic and organizational dimensions in the success of e-CRM implementation...

Journal: :IJBIR 2015
Bashar Shahir Ahmed Mohammed Larbi Ben Maati Badreddine Al Mohajir

The advent of internet has led to the application of electronic services in enhancing the customer relationship management. E-CRM integrates IT in internal organization in executing the marketing strategies. The current issue facing the E-CRM is determining the number of customers that are responsive to the e-commerce application. Furthermore, a huge number of customers are continuously becomin...

2004
Lun Hou Xiaowo Tang

In the recent years, customer relationship management (CRM) has being depictured by the software vendors as a cure-alls for the enterprises which wish to acquire, maintain efficiently customer share and at last to gain more profit in globalized market with fierce competition. However, the currently popular CRM marketing practice often produces disappointing outcomes. The more popular this marke...

2012
Sally Dibb Maureen Meadows

Businesses across sectors use Customer Relationship Management (CRM) to capture and manage their customer data, yet many published studies focus on single industries so their generalizability is limited. In this article, the authors take a multi-sector view of CRM implementation in three areas of the UK services sector: banking and finance, professional services, and the government/public secto...

2012
ThuyUyen H. Nguyen Michael Newby Teresa S. Waring

Customer Relationship Management Systems have been employed by large organisations for a number of years, but with the availability of inexpensive hardware and software and easy access to the Internet, Small and Medium-sized Enterprises (SMEs) are now starting to adopt CRM systems. This paper describes a study of the factors influencing CRM adoption in 126 SMEs in the retail, manufacturing and ...

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