The advergames has become one of the most promising areas of advertising media in recent years. Previous studies only show how it increases the level of brand recall while giving very little attention to the effectiveness of persuasion through the consumer’s cognitive and affective modes. In this study, advergames are used to represent interactivity with different levels of website richne...

Adapting software systems at run-time is a key issue, especially when these systems consist of components used as intermediary for human-computer interaction. In this sense, model transformation techniques have a widespread acceptance as a mechanism for adapting and evolving the software architecture of such systems. However, existing model transformations often focus on functional requirements...

Many applications see huge demands for discovering relevant patterns in dynamic attributed graphs, for instance in the context of social interaction analysis. It is often possible to associate a hierarchy on the attributes related to graph vertices to explicit prior knowledge. For example, considering the study of scientific collaboration networks, conference venues and journals can be grouped ...

We acknowledge the fact that situational details can have impact on the trust that a Trustor assigns to some Trustee. Motivated by that, we discuss and formalize functions for determining context-aware trust. A system implementing such functions takes into account the Trustee’s profile realized by what we call quality attributes. Furthermore, the system is aware of some context attributes chara...

Many species of large wildlife have declined drastically worldwide. These reductions often lead to profound shifts in the ecology of entire communities and ecosystems. However, the effects of these large-wildlife declines on other taxa likely hinge upon both underlying abiotic properties of these systems and on the types of secondary anthropogenic changes associated with wildlife loss, making i...

INTRODUCTION This paper argues that particular experiences in the workplace are more important than others and can lead to transformational learning. This may enable practitioners to cross 'vocational thresholds' to new ways of being. AIM A notion of 'vocational thresholds' is developed, aiming to help build an understanding of the most powerful learning experiences of general practitioners (GP...

I extended recruitment research by sampling from the applicant population to investigate factors related to a firm’s attractiveness as an employer on college campuses. Specifically, I surveyed potential applicants at nine different universities and university personnel (faculty and placement staff) at eight of those universities to investigate relationships of recruitment activities, organizati...

This paper proposes a framework for the development of models for the assessment of research activities and their impacts. It distinguishes three dimensions: theory, methodology and data, each of which is further characterized by three main building blocks: education, research and innovation (theory); efficiency, effectiveness and impact (methodology); and availability, interoperability and “un...

Discretization is an important preprocessing technique in data mining tasks. Univariate Discretization is the most commonly used method. It discretizes only one single attribute of a dataset at a time, without considering the interaction information with other attributes. Since it is multi-attribute rather than one single attribute determines the targeted class attribute, the result of Univaria...