This study aims to describe the application of marketing mix which is a service strategy at Langlangbuana University, Bandung. The method used in this qualitative with descriptive analysis approach based on stages planning, and implementing strategies for educational services results reveal that includes product, price, location, promotion human resources, physical evidence, processes education...

Research to date looking at marketing capabilities is limited to varied types of capabilities in general. The purpose of the study is to comprehend marketing capabilities from operational perspective and to explore its role in enhancing competitive advantage and business performance. The paper draws upon the extant literature to present a series of research propositions relating to marketing ca...

There is an increasing body of evidence that not only cognition but also emotions shape moral judgment. The conventional teaching of responsible conduct of research, however, does not target emotions; its emphasis is on rational analysis. Here I present a new approach, 'the feelings method,' for incorporating emotions into science ethics education. This method is embodied in Dear Scientists, an...

paying attention to finance and financial marketing tools could significantly contribute to resolution of financial problems of the firms and avoid their bankruptcy. following the review of previous works in the field of marketing and its application in financing, as well as conducting semi-structured interviews, firstly marketing elements for financing were identified and then marketing strate...

The marketing profession is being challenged to assess and communicate the value created by its actions on shareholder value. These demands create a need to translate marketing resource allocations and their performance consequences into financial and firm value effects. The objective of this paper is to integrate the existing knowledge on the impact of marketing on firm value. The authors firs...

This research is motivated by the phenomenon of increasingly stringent educational institution competition at all levels, especially Early Childhood level. In this regard, study aims to determine application 4P marketing mix strategy in realizing superior schools RA Queen Al Khadijah District. The method used researchers researching case use a qualitative approach, because approach describe, de...