For improving production and marketing of agricultural produce, group approach can act as a panacea. In this endeavour, the present study carried out in the Raichur district, has reported the impact of formation of commodity-specific Farmers Interest Groups (FIGs) for pigeonpea and sweet orange crops. After formation of FIGs, several production and marketing interventions were carried like capa...

Abbreviations CDC US Centers for Disease Control FDA US Food and Drug Administration FR Federal Register FSMA Food Safety Modernization Act GAPs Good Agricultural Practices GMPs Good manufacturing practices HACCP Hazard Analysis and Critical Control Points HARPC Hazard Analysis and Risk-based Preventive Controls LGMA The California Leafy Greens Marketing Agreement USDA US Department of Agriculture

Nowadays marketers complain about the lack of correct information or large amount of misinformation. The problem that managers deal with is not shortage of knowledge, but massive information. To overcome this problem, a good marketing information system balances the information users really need and what is feasible to offer. The objective of this study is to investigate the effect of marketing...

Individual targeting, a marketing strategy that firms target individual consumers with tailored offers, is currently a widespread practice. Customer data intermediaries (CDIs) have emerged recently to help firms learn their prospective customers and launch their target marketing campaigns. This paper uses a common-value auction framework to study how a CDI designs and differentiates its informa...

This article reviews literature on competitiveness of agricultural product and input markets. Although researchers in the United States and Europe emphasize different stages of the agricultural and food marketing system, their focus is similar: extent of buyer power, although both have largely ignored the sector supplying inputs to agriculture. The key conclusion is that there is little robust ...