In May 1996 the U.S. Supreme Court struck down Rhode Island’s ban on advertising prices of alcoholic beverages, making Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts prices as controls, we find that while advertising stores substantially cut prices of advertised products, prices of other products, at both advertising and n...

This paper explores how persuasive is the exploitation of image-schematic devices in advertising, more specifically how they are used for introducing sexism. Using a combined axiological-relevance-theoretic approach we have analysed ten advertisements selected from an online corpus, ‘The Advertising is Good for You’ blog, and its section on ‘Sexist Advertising’. Our analyses have proved that im...

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side effects. Promotional effort results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are most advertised. This positive a...

In online advertising campaigns, to measure purchase propensity, click-through rate (CTR), defined as a ratio of number of clicks to number of impressions, is one of the most informative metrics used in business activities such as performance evaluation and budget planning. No matter what channel an ad goes through (display ads, sponsored search or contextual advertising), CTR estimation for ra...

ground penetrating radar (gpr) is one of high resolution geophysical methods for locating missed objects, buried equipments. gpr is a nondestructive testing method that is useful in various kinds of explorations such as mapping the archaeological sites. the safety of the archaeological sites is one of the most concerns of the archaeologists. one of the best gpr applications is in archaeology as...

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in the current seismic data acquisition techniques, sources are fired with large time intervals in order to avoid interferences between the responses of successively firing sources, measured by the receivers. this leads to a time-consuming and expensive survey. theoretically the waiting time between two successively firing sources has to be infinite, since the wavefield never vanishes completel...

BACKGROUND The objective of this study was to conduct an audit of point-of-sale (POS) tobacco advertising and assess compliance with an advertising ban in a large district of Beirut, Lebanon. METHODS The audit was conducted 3 months following the ban on tobacco advertising. Trained students observed all tobacco retail outlets (n = 100) and entered data into a web-based form using iPad(®) tech...