• Advertisement choice is a recent phenomenon where online viewers selectively expose themselves to certain types of content (Eagly & Chaiken, 1993; Jonas, Schulz-Hardt, Frey, & Thelen, 2001). • Contemporary work found that choice led to more positive attitudes about a product (Schlosser & Shavitt, 2009) because of more positive attitudes about the company providing the choice. • Additionally, ...

A new species of Pseudopaludicola is described from the Cerrado of southeastern Brazil. Pseudopaludicola facureae sp. nov. is diagnosed from the P. pusilla species group by the absence of either T-shaped terminal phalanges or toe tips expanded, and distinguished from almost all recognized taxa currently assigned to Pseudopaludicola (except P. canga, P. giarettai, and P. hyleaustralis) by posses...

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Advertising could be a powerful communication force and important selling tool serving to sell goods, services, images, ideas through channel of knowledge persuasion. It is highly visible within the society. All people receive several advertising messages daily. essential success any sort business business. Non-business organization like government, school universities, Public Service teams emp...

Given the serious humanitarian crises encountered by modern world, it is more crucial than ever to build a society based on solidarity, compassion, empathy, and sense of teamwork cooperation. This research provides insight into how factors personality traits, altruistic behaviors, actions can positively influence citizens’ behavioral intentions, allowing for deeper understanding motives behind ...