The increasingly high penetration rate of mobile phones and the consequent exposure of subscribers to mobile technology present high hopes for the adoption of mobile commerce. Are such hopes justified? In this study, we address this question. More specifically, we develop and empirically test a model for explaining the role of exposure to mobile technology in the adoption of mobile commerce. Th...

The adoption rate of mobile payment technology is relatively low in the developing world, particularly in Jordan. The need to study why people in Jordan are unwilling to participate in its adoption is definitely imperative because the outcomes and conclusions of the current analysis could be thoughtfully and strategically utilized to improve and accelerate the adoption and diffusion of mobile p...

With the growing popularity of mobile commerce (m-commerce), it becomes vital for both researchers and practitioners to understand consumers’ mobile commerce adoption behavior. In this study, we empirically investigate the drivers of consumers’ mobile commerce adoption behavior based on a cost and benefit framework. Based on consumers' browsing and purchase behaviors at the e-commerce site befo...

Despite the increasing number of companies investing in mobile marketing campaigns, research investigation on the adoption process of mobile marketing from the perspective of consumers has been limited. Although mobile devices are a promising marketing tool, mobile spam (i.e. unsolicited SMS messages) raises privacy concerns relating to the utilisation of the personal and location data used to ...

The study examined the socio-economic and farm level characteristics influencing adoption of rice production technologies in Lavun Local Government Area of Niger State, Nigeria. A total of 76 farmers were randomly selected from 24 villages and data were collected using interview schedule. Descriptive statistics, adoption index and discriminate analysis were used to analyze data. The result reve...

Turkey’s e-commerce market is rapidly expanding, and the country ranked first in world monthly mobile purchases. The purpose of this study to determine factors that influence adoption online payments systems among customers a Turkish bank during COVID-19 pandemic. research model extends technology acceptance (TAM) by further examining impact 11 on attitude, behavioral intention actual usage. re...