This paper was commissioned by the Foresight programme of the Office of Science and Innovation, Department of Trade and Industry © 2007 Queen’s Printer and Controller of HMSO; published with permission Journal compilation © 2007 The International Association for the Study of Obesity. obesity reviews 8 (Suppl. 1), 195–199 195 OnlineOpen: This article is available free online at www.blackwell-syn...

Vol. XLVIII (February 2011), 128 –139 *Lan Luo is Assistant Professor of Marketing, Marshall School of Business, University of Southern California (e-mail: [email protected]). The author greatly appreciates P.K. Kannan, Babak Besharati, and Shapour Azarm for their valuable inputs to this research. She also thanks the four anonymous JMR reviewers and seminar attendants at the 2006 INFORMS Ma...

The use of personal mobile and wireless devices as a medium for communicating with and delivering value to consumers, a new marketing venue often labeled “mobile marketing,” has recently become a rapidly growing practice. Many industry analysts agree that the notion of one-to-one marketing is now a more realistic vision due to the rise of mobile marketing (hereafter, m-marketing). Accordingly, ...

Popularity of social marketing messages indicates the effectiveness of the corresponding marketing strategies. This research aims to discover the characteristics of social marketing messages that contribute to different level of popularity. Using messages posted by a sample of restaurants on Facebook as a case study, we measured the message popularity by the number of “likes” voted by fans, and...

In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...

Abstract This article reports on the development and empirical testing of a basic conceptual model that outlines some influences on managers’ satisfaction with the contribution of marketing research to organisational performance. Preliminary findings indicate positive relationships between the activity level in marketing research and the utilisation of more varied and advanced research techniqu...

Reciprocity in directed networks points to user’s willingness to return favors in building mutual interactions. High reciprocity has been widely observed in many directed social media networks such as following relations in Twitter and Tumblr. Therefore, reciprocal relations between users are often regarded as a basic mechanism to create stable social ties and play a crucial role in the formati...

Este artigo científico visa analisar a importância da estratégia omnichannel em tempos de alta conectividade e informação, com o objetivo debater as mudanças do consumidor meio esse cenário que forma essa influenciou empresas varejo economia brasileira. Foi ressaltada integração digital dos canais online para sobrevivência varejistas um mercado cada vez mais competitivo. Realizou-se uma pesquis...

This paper deals with the issues of combining Web-based decision aid techniques and technologies for international marketing planning and investigating the value of such integration. Firstly, a Web-enabled hybrid intelligent software system integrating Web-based knowledge automation, fuzzy logic and online databases for international marketing decision making is presented. Secondly, the evaluat...

Role theory has proved remarkably promising in examining effectiveness of marketing-oriented boundary spanners. This paper reviews different approaches for examining role theory implications for boundary spanners—namely universalistic and contingency approaches—and develops the configural approach by extending configurational theory principles to role theory. Neither the contingency nor the con...