For the sustainable development of Korean Professional Baseball League (a.k.a., KBO League), it is critical to propose profitable and efficient pricing strategies for each team in League. Therefore, purpose this study was understand fans’ perceptions price sensitivity. More specifically, explored how sensitivity latitude acceptance vary between different loyalty groups. A total 213 valid respon...

it’s very difficult to differentiate the brands for companies in these days. because branding is not just market share but also share in mind and share in heart that is the core of experiential marketing. in this research using a research model and applying sem and pls, the effect of experiential marketing on brand commitment with the mediating role of brand attachment, brand trust and brand lo...

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This research emphasizes attitudinal difference of Malaysian customers about Islamic banking services. The banking service providers can gain excellent benefit from Islamic banking practices upon identification of these differences. A structured questionnaire was constructed to collect the necessary data to answer the research questions as being framed on related affective factors of attitudina...

Tbere is mucb to admire in Fred Feldman's Pleasure and the Good Life,^ and mucb witb wbicb to agree. It is a wondei-ful exploration of varieties of bedonism, and a demonstration of tbe plasticity of tbe very concept of bedonism. Feldman succeeds ably in arguing tbat most, if not all, of tbe traditional arguments against bedonism can be met by different versions of tbe tbeory, all of tbem versio...

when research on repatriation has shown that repatriates quit within one year of return from a foreign assignment, this study attempts to find what makes some repatriates stay committed and loyal to their companies when their colleagues are quitting and joining their immediate competitors? the research further extends to explore - factors determining repatriates loyalty, repatriates’ most desir...

Brand equity and trust are consistently the most important antecedents to both behavioral attitudinal forms of customer loyalty (Taylor et al., 2004). Accounting service refers a that offers bookkeeping, accounting, reporting in alignment with local international accounting regulations. These services possess unique qualities, necessitating providers establish themselves as reputable entities. ...