Marketing for women’s sport and fitness includes any combination of skills related to the promotion, selling and advertising of women’s sport services and products through an organization whose primary product or service is related to sports or physical activity. This study explores the motives behind corporate purchase of fitness clubs participation as indicated by individuals who make such de...

BACKGROUND During their career, professional football players undergo periodic medical examinations intended to screen and monitor their fitness and health. In the Netherlands, information about the content of these examinations is lacking and it is not known whether they comply with current Dutch occupational medicine guidelines. AIMS To explore the content of medical examinations undertaken...

this study aimed at prioritizing interactive components affecting fans' revisiting the websites of iran selected football premier league clubs. the research method was survey and data were gathered through internet. the statistical population consisted of those fans who were the members of websites of esteghlal, perspolis, tractorsazi, damash and sepahan clubs (n=26000) in march and april,...

This paper studies the emergence of convergence clubs in the United States since the 1980s. The finite mixture normal model is used to identify the clubs based on the per capita personal income dataset for 700 U.S. labor market areas from 1969 to 2009. The results reveal that the collection of high income areas, termed the "rich places club," was formed in the 1980s, and the share of the rich p...

Securitisation is a financing technique that rests upon a complex legal foundation. Its purpose is to allow companies to raise lowcost finance from the capital markets. This technique has been used successfully in a range of businesses over many years, but it was only adopted by football clubs in much more recent times. Between late 1999 and 2003 there were a number of football securitisations ...

ISSUE ADDRESSED There is accumulating evidence supporting a link between alcohol industry sponsorship and alcohol-related problems in both community and elite-level sports. Little is known, however, about the current status of such sponsorship, particularly of community sport. This study aimed to assess associations between alcohol industry sponsorship and different community football clubs in ...

today, market orientation plays a vital role in determining customers’ needs and success of organizations. market orientation has also influenced various organizations’ measures including innovation. therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of golestan province. the population of this study comprised all 170 managers of bo...