نتایج جستجو برای: wom on customer

تعداد نتایج: 8423708  

Journal: :Nursing management 2008
Richard Hader

Word of mouth (WOM) has always been one of the most credible and influential sources of information for a consumer. With the advent of the Internet, new mediums of communication, such as blogs and social networking sites, have opened up, allowing more consumers to gather WOM information more easily than ever before. In this study, I examine the usefulness of online WOM, particularly from blogs ...

2013
Hyelim Oh Animesh Animesh Alain Pinsonneault

With the new realities of the digital age, print newspapers are experimenting with different pricing models for their online content. Using NYT’s paywall rollout as a natural experiment, our study finds that a firm’s information pricing policy influences the pattern and effectiveness of online word of mouth (WOM) in social media. Using difference-in-difference-indifferences analysis, we find th...

Journal: :مدیریت بازرگانی 0
لیلا نصرالهی وسطی کارشناس ارشد، دانشکدة علوم اجتماعی، دانشگاه تهران محمدرضا جلیلوند دانشجوی دکتری آینده پژوهی، دانشکدة علوم و فنون نوین، دانشگاه تهران و پژوهشکدة برنامه ریزی و مطالعات اقتصادی مهدی فاتح راد استادیار، دانشگاه صنعتی شریف

word of mouth (wom) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. it plays a critical role in services in which quality of consumers’ beliefs affects their choice. wom has a particular importance in tourism industry because intangible products cannot be used before consumption. the current study aims to in...

2011
Jean-Marie Gaillourdet Thomas Grundmann Martin Memmel Karsten Schmidt Arnd Poetzsch-Heffter Stefan Deßloch

Mathematical models play an increasingly important role in science and engineering. In this paper, we present the WoM , a platform for building up knowledge repositories for searching, exploring, combining, and sharing such models. In contrast to similar efforts, WoM supports a well-defined semi-structured representation for mathematical models, which acts as a solid foundation for intelligent ...

2018
Li-Chun Hsu

This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%), and a structural equation model was used to analyze the data. This ...

The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...

Journal: :Int J. Information Management 2017
Yichuan Wang Chiahui Yu

Social commerce mediated by social media and social network platforms has led to the development of new business models in e-commerce and digitized the consumer decision journey. Social interaction is considered as a prerequisite for successful social commerce since consumers now expect an interactive and social experience while making purchase decisions. Drawing on word of mouth (WOM) and obse...

2010
Bin Zhu Michael Chau

The word-of-mouth (WOM) marketing has been recognized to be the most credible and important marketing approach, especially when the social network websites have become an internet phenomenon. Previous studies have shown that the dispersion of WOM across various communities has significant positive impact on product adoption (Godes and Mayzlin, 2004). On the other hand, the homophily theory in s...

2012
Hongxiu Li Yong Liu Reima Suomi

Post adoption behaviours of e-service users are important for e-service providers to increase both their revenues and profits. WOM, as an important post adoption behavior, have not received the attention of IS researchers. The current paper develops a model to investigate the factors influencing individual e-service users’ Word of Mouth (WOM) behavior. Based on 543 useful questionnaires, the re...

2016
LEYLA DOGRUEL

This article investigates the quantityand quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus individual and vertical versus horizontal cultural orientations) differ in their preferences of aggregate...

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