Two experiments demonstrated that fast (vs. normal-paced) end-of-advertisement disclaimers undermine consumers’ purchase intention toward untrusted brands (both trust-unknown and not-trusted brands), but that disclaimer speed has no effect on consumers’ purchase intention toward trusted brands. The differential effects of disclaimer speed for untrusted versus trusted brands were not due to diff...

The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orie...

This study addresses a growing trend in how consumers obtain and use information prior to making their online purchasing decisions. Specifically, the authors investigate the relationship between online word-ofmouth (WOM, i.e., customer reviews and ratings) and sales (as measured by Amazon “ranks”) for different product categories. Using data collected from Amazon, the authors find that online W...

This research aims to determine how social media marketing affects consumer purchase intent in Australia's retail industry. The study's main goal is see if impacts customer and brand equity as a moderator between dependent independent variables. data comes from Austria's sector based on five cities: Sydney, Perth, Melbourne, Brisbane, Adelaide. By utilizing channels the implementation of survey...

This study investigated the relationship among green enjoyment, brand love, intrinsic motivation, and purchase intention. Data were collected from 26 August to 16 September 2022, through a questionnaire survey distributed online, quantitative instruments applied analyze data. A total of 302 randomly selected samples consumers with experience consumption analyzed. The data analyzed using descrip...

although one of the main reasons of brand equity importance is its strategic role to provide competitive advantage in the companies, the previous studies have paid little attention to effective internal organizational factors on brand equity. some of these factors are variables of social responsibility and corporate identity. social responsibility in recent decade has become a dominant paradigm...

Only recently, research has identified and conceptualized the new phenomenon of consumer brand sabotage where consumers have the dominant motive to harm a brand. Despite its high damage potential, the process by which CBS affects other consumers and damages the brand has not yet been examined. Furthermore, prior research has found a buffering and love-becomes-hate effect of consumer-brand relat...

current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...

Abstract The present study proposes the conceptual model, which traces role of consumers’ high-quality consciousness, perceived brand equity, and luxury value perceptions on intention to purchase masstige brands tests it for moderating generational cohort membership (X-ers, Y-ers, Z-ers). To explore relationship between variables interest, we used a quantitative survey-based research design emp...