Present society of Iran, with its young population structure specially after forming and developing modernism and its conflict with tradition as well as the voluminous, various, rapid dominance of mass media has been affected by value conflict whether in micro level of personality or macro level of internalization and turned to a society full of conformance, adaptation, alienation, identity con...

one of the main agreements among classical and contemporary sociologists is putting emphasis on the role and place of utilizing forms of capital in reconsidering identity limits and expansion of collective belongings. this article is based on conceptual framework (jenekins and bourdieu) and tries to study empirically the theory of the relationship between the amount of economic capital as well ...

eating, as a way for body management reproduces a social function and meaning beyond itsbiological performances. thus, it’s meaning has been transformed from a bodily need to afundamental element in expression and narrativeness of social identity and social positions.the main question of this paper targets the ways women reconstruct and reinterpret theirsocial positions through food and eating....

This article attempts to study the relationship between cultural capital of the youth with their individual and collective social identities and to scrutinize the correlation between cultural capital and different types of identity. For studying these two constructs (cultural capital and individual and collective identities) Bourdieu, Jenkins and Giddens theories were consulted and for measurin...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

The 1997 motion picture “Gattaca,” written and directed by Andrew Niccoll, is a futuristic film set in a time when society analyzes your DNA and determines where you belong in life. Ethan Hawke's character was born with a congenital heart condition, so, in turn, he assumes the identity of an athlete who has genes that would allow Hawke’s character to achieve his dream of space travel. Samples o...