despite all attractions of social participation in most parts of the rural development, due to the lack of practical approaches, it has just remained an advertising slogan. one of the necessities of rural development is the execution of plans which enjoy maximum social acceptance. one of these plans is locating and equipping high-order service settlements. using an operative process including e...

Multi-Product Competition and Informative Advertising In several product categories, such as cereals, ice cream, and detergents, competing firms market a variety of products to meet the needs of their diverse consumers. Furthermore, these firms inform consumers about their products using advertising. In this paper, we propose a novel framework for studying multi-product competition and informat...

RESEARCH ARTICLE Study of Cyclic Fracturing in Vertical CBM Wells Ting Li and Ji-fang Wan Hubei Cooperative Innovation Center of Unconventional Oil and Gas, Yangtze University, Wuhan 430100, P.R China Petroleum Engineering College of Yangtze University, Wuhan 430100, P.R China Key Laboratory of Drilling and Production Engineering for Oil & Gas, Hubei Province, Wuhan 430100, P.R China Mechanical...

This paper develops a tractable theoretical framework for analyzing the substitutability between different advertising media, the extent of marketing spillovers in the market, the allocative efficiency of advertising spending, and the sources of total advertising productivity and sales growth. Maintaining the separability assumption between sales and production technology, the proposed methodol...

This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it’s full potential. Therefore, the paper explores retailers’ use of mobile advertising in Finland and discusses the features of mobile...

This paper develops a more diverse and multi-dimensional agenda for understanding researching urban verticality. Particularly, it argues the emergence of skyscrapers, technological inventions that made this possible, impact high-rise buildings on context their interaction with it. It also draws attention to sociological aspects in perception skyscrapers both role/status advertising. The externa...

this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...

We examine whether the growth of the internet has reduced the effectiveness of government regulation of advertising. Specifically, we combine variation in state and local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 individuals. People are 8 percent less likely to say ...