The globalized Indian economy now conforms to WTO’s laws of protection of intellectual property rights, though the economy faces greatly intensified price and non price competition. Patents make imitation and reverse engineering difficult. IPRs are used for protecting, projecting, propagating and positioning of brand image of companies and their products. Branding facilitates the acquiring and ...

In this study, we performed a bacteriological investigation on bovine respiratory infections. Additionally, the study evaluates the efficacy of florfenicol 30 µg produced by Rooyan Darou Company (test group) as compared to a similar drug produced by Aboraihan Company (control group). Sampling was carried out on 30 calves at two farms with 30-55% incidence rate of respiratory disorders. Nasophar...

At a time when financial reporting is less than reliable, Behram Hansotia proposes that companies use a customer value scorecard to report statistics associated with customer lifetime value. These scorecards will clearly show if a company is making progress in increasing customer loyalty and share of wallet. C EOs, academicians and the financial community are all dissatisfied with the standard ...

Earnings, sometimes called the “bottom line” or “net income,” are the single most important item in financial statements. They indicate the extent to which a company has engaged in value-added activities. They are a signal that helps direct resource allocation in capital markets. In fact, the theoretical value of a company’s stock is the present value of its future earnings. Increased earnings ...

in today's competitive markets, with orientation companies towards customer satisfaction, customer relationship management (crm) is more complicated. the main question is how to identify profitable and key customers of company. companies can segmenting their customers into different groups based on the specific criteria by identify and analyzing the characteristics of their behavior. these...