Among other aspects, literature has proposed that electronic commerce success depends on usability that consumers perceive in the website they use. However, the study of usability presents important lacks, such as its relationship with advertising effectiveness. This paper proposes that usability influences on advertising effectiveness due to the significative effects of usability on consumer t...

This paper presents a learning satisfaction model that examines the determinant factors for student learning satisfaction in a blended e-learning environment. Conformation factor analysis was performed to test the reliability and validity of the measurement model. The partial least squares method was used to evaluate the causal model. The results indicated that the learning climate, perceived v...

Purpose – This empirical study aims to understand the interrelationship among the key technology adoption factors including social influence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects on individual intention to use a free voluntary service. Design/methodology/approach – The survey method is employed to...

In this study, firstly, based on related researches about consumer online purchasing behavior before, we proposed that there were some perceived factors that influence perceived value which has a direct impact on consumer’s online purchasing decision-making. Secondly, on the analysis for the antecedent of consumer perceived factors with online shopping, we proposed the definition of online shop...

IS continuance is important for IS providers to increase both their revenues and profits, and to achieve success. With the penetration of SNS into people’ lives, SNS has attracted the attentions of IS researchers and become a hot topic. This study develops a model to explore the factors determining individuals’ continuous intention and use of SNS. Based on 221 useful questionnaires, the researc...

The sustainable development of urban transport is the key to development. This study analyses and identifies evaluation indicators affecting Macau’s transport, relationship between relevant passenger satisfaction, thus contributing improvement public services. uses a questionnaire collect data. Based on current situation social groups, mainland students in Macau who were selected as target grou...

introduction: in today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. customer satisfaction has a positive effect on an organization’s profitability. satisfied customers form the foundation of any successful business because customer satisfaction leads to repeated purchases, brand loyalty, and positive expression of satisfaction to ...