according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

abstract due to the growing importance and influence of the self of the teacher in the field of educational and cognitive psychology, the current study intended to investigate the relationship between three teacher qualities and characteristics, i.e. teacher self efficacy, self regulation, and success as perceived by their learners. the study aimed at finding whether teacher self efficacy an...

the major aim of this study was to investigate the relationship between iq, eq and test format in the light of test fairness considerations. this study took this relationship into account to see if people with different eq and iq performed differently on different test formats. to this end, 90 advanced learners of english form college of ferdowsi university of mashhad were chosen. they were ask...

abstract lexical knowledge of complex english words is an important part of language skills and crucial for fluent language use (nation, 2001). the present study, thus, was an attempt to assess the role of morphological decomposition awareness as a vocabulary learning strategy on learners’ productive and receptive recall and recognition of complex english words. so 90 sophomores (female and ma...

abstractof two mcall programs introducing 100 vocabulary items through two im the researcher of the present study was intrigued to compare the effects age modalities (pictures and streaming video) with those of a conventional method (teacher instruction) in an efl context. she set out to investigate whether such multimedia environments could provide a more effective environment for vocabulary...

this study investigated (a) the learners’ existing reading strategy repertoire, (b) the effect of instruction in reading strategies on learners’ strategic performance, and (c) the effect of explicit instruction in top-down reading strategies on reading comprehension ability of intermediate learners. the study was conducted with 40 intermediate efl learners in two groups of experimental and cont...

methodology non-native participants in this study were sixty ba students majoring in english literature and teaching english as a foreign language at khayyam university of mashhad. they were senior students, between 21 to 24 years old, who had studied english for at least three and a half years and had passed several courses including grammar, reading, conversation, and writing. this was assum...

abstract the present research is prepared to study the culture of tea consuming among iranian. the case group which was statistically used for this study was people of lahijan , about four hundred wich were chosen according to their age , gender , education and occupation , randomly selected to fill the questionnaire . then the data collected through the questionnaire was analyzed according ...