Sports, due to its publicity and social role is an exceptional channel for sponsorship activities. In addition marketing of sports, goal sports through sports. This paper explores changes in fans’ buying intentions toward current former sponsors when a change football club’s main sponsor occurs. Additionally, the fan identification perceived group norms on purchasing explored. The research was ...

E-sports games can drive the sports industry forward and sponsorship is best way to engage consumers of this new sport. The purpose study examine effect image consumer participation in co-creation consumption activities on fans’ response (represented by variables interest, purchase intention word mouth) e-sports. Four antecedent build (i.e., ubiquity sport, sincerity sponsor, attitude sponsor t...

We consider a game played by a state sponsor of terrorism, a terrorist group, and the target of terrorist attacks. The sponsoring state wishes to see as much damage inflicted on the target of attack as possible, but wishes to avoid retaliation. To do so, his relationship with the terrorist group must remain ambiguous. The target of attack, for his part, wishes to bring these attacks to an end a...

Polybrominated diphenyl ethers (PBDEs) are a class of flame retardants that have been widely used in consumer products, but that are problematic because of their environmental persistence and endocrine-disrupting properties. To date, very little is known about PBDE degradation by aerobic microorganisms and the enzymes involved in PBDE transformation. Resting cells of the polychlorinated bipheny...

BACKGROUND Very little is known about the proportion of oncology trials that get published, the time it takes to publish them, or the reasons why oncology trials do not get published. METHODS We analyzed all clinical trials that closed to accrual at our cancer center between 2009-2013. Trials were categorized by study purpose (therapeutic vs. diagnostic), phase (pilot, phase I, II, or III), a...

Research question Building on the growing demand for organisations to generate both economic and social value, this study explores creation of shared value (CSV) by major sport events (MSEs) their sponsors.Research methods Semi-structured interview data were collected from multinational, senior industry practitioners with a sponsorship remit. Template analysis was employed model that extends pr...

Artikel ini merupakan analisis tekstual skateboard sebagai subkultur dan peluang kerja bagi anak muda di Indonesia, yang menyajikan eksplorasi strategi mereka untuk meraih karir industri skateboard. Penelitian menggunakan metode kualitatif dengan pendekatan dilaksanakan selama tiga bulan. melibatkan informan utama dari berprestasi pada kompetisi nasional dan/atau internasional mendapatkan peker...

Network properties can be estimated using functional connectivity MRI (fcMRI). However, regional variation of the fMRI signal causes systematic biases in network estimates including correlation attenuation in regions of low measurement reliability. Here we computed the spatial distribution of fcMRI reliability using longitudinal fcMRI datasets and demonstrated how pre-estimated reliability maps...

The United States sports industiy is a multi-billion dollar industry. Corporations attempt to curry favor with consumers by aligning their products and services with this popular industry through sports sponsorship and endorsement opportunities. The upside to this association is well-documented in the sports marketing literature. Less well known however, is the impact on corporate brands when a...