The margins in elite sport are becoming increasingly smaller particularly in timed sporting events forcing the limits of performance to be pushed further. Although traditionally only the physiological and physical attributes of performance were considered, there is growing awareness of a range of factors including but not limited to; the performance culture including the team environment, athle...

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing South Korea. Specifically, it examines mediation effect ad content value moderated by credibility relationship between and intention. Team positively affected value. Also, mediated Sports as well identification. provides implications for planning Korean market.

Concussion is a common type of brain injury caused by impact forces to the head following intentional or unintentional collisions. All sports, whether they are team sports (eg, football, rugby and ice hockey), or individual sports (eg, horse riding, skiing or boxing) have finite risk of a concussion injury, which should be reduced as much as possible if the potential for long-term problems is t...

Advances in information technologies and microelectronics provide a huge potential for performance monitoring and feedback training in sports. The high dynamics of innovations on one hand as well as constitutional or situational changes of constellations and objectives in many sports disciplines on the other support the notion of more flexible and adaptive systems. In this paper a software appr...

A number of intermittent team sports require that two consecutive periods of play (lasting for ~30-45 min) are separated by a 10-20 min half-time break. The half-time practices employed by team-sports players generally include returning to the changing rooms, temporarily relaxing from the cognitive and physical demands of the first half, rehydration and re-fuelling strategies, addressing injury...

Entrepreneurial marketing of sport increases demands on sport development officers to identify talented individuals for specialist development at the youngest possible age. Talent identification results in the streamlining of resources to produce optimal returns from a sports investment. However, the process of talent identification for team sports is complex and success prediction is imperfect...

Fysion Blesreg is a new system on which sports assistants (trainers, masseurs, physiotherapists and physicians) can rely for quick and straightforward registration and retrieval of personalized injury data. Registration of injury data can provide a clear picture of the injury mechanism, which in turn can lead to effective preventive measures and a decline in sports injuries. The two components ...

We undertook a dietary survey of 167 Australian Olympic team athletes (80 females and 87 males) competing in endurance sports (n = 41), team sports (n = 31), sprint- or skill-based sports (n = 67), and sports in which athletes are weight-conscious (n = 28). Analysis of their 7-day food diaries provided mean energy intakes, nutrient intakes, and eating patterns. Higher energy intakes relative to...

This study examined how collegiate E-sport athletes conceptualize the process of their own competitive game play as situated between work and play. Using interviews guided by Stebbins’ (2007) serious leisure perspective, 12 active, competitive, collegiate E-sport players described how they experience their gaming as work or play, how belonging to a collegiate E-sports team has shaped their iden...

Research on sports fans has demonstrated a positive relationship between fan identification and self-esteem. The current investigation extended previous research by testing media use as a moderator. The author hypothesized that media use would be positively associated with measures of fan identification and collective self-esteem and also moderate the relationship between these 2 variables. Thi...