This paper describes the initial steps in target market segmentation and evaluation as part of an industrylinked research project to develop a social marketing program for sun protection. The Project Reference Group developed a set of segmentation evaluation criteria based on recommendations from marketing and health promotion literature, as well as adding criteria specifically relevant to the ...

The Iowa Electronic Markets are small, real-money financial markets designed to aggregate information about future events. The market microstructure of these markets is studied and a market making model is developed to provide liquidity for one set of securities offered by this exchange. A computer program was created to employ the market making model and profit from the market’s inefficiencies...

This paper takes a critical look at electronic markets. Through an examination of Hong Kong's air cargo industry, where an electronic network recently has begun its operation, we argue that none of the key industry stakeholders stand to gain from an electronic market. Instead we found that the existing electronic network has limited its service to carefully preserve the distribution of power am...

Evidence has shown that the provision of product information in electronic markets decreases the price elasticity of demand due to the ‘fit’ cost. This effect, however, could differ according to how consumers perceive the value of the product information to their quality evaluation procedures. If the information has very limited value, then they may not rely on it; thus, the demand elasticity m...

This paper presents our experiences in using an approach to teaching and learning that incorporates elements from games. In particular we describe a simulation game that has been used in a graduate course on Agent Technology for E-commerce to teach students principles of electronic markets and strategic interaction.

Abstract: The Internet was built using the efforts of a worldwide team of programmers that coordinated and competed through laissez-faire methods. Much of the effort was freely provided, or paid for by entities in a process that did not conform to normal commercial revenue-seeking or government regulatory behaviour. This points to major inefficiencies in the market for software. One inhibitor i...

People have trusted in face-to-face interaction more than any other modes of interactions to develop relationships and as a result of which one of the most concerned problem that the electronic world is facing, is the lack of trust. For online trust development, study of customer behavior is must as customers, in present context, have become more fickle and product cycles are shortening. This r...

Building trust is very important because fraud has been on rise in online electronic markets. Trust allows participant in online electronic markets to overcome perceptions of risk and uncertainty and make a deal. This paper proposes a design of a mechanism of building trust in online electronic markets. The interesting aspects of this mechanism is that it not only improves reputation rating mea...

Electronic markets use information technology to disseminate information on prices, quantities, and buyer and supplier identities. In spite of the recognized benefits of electronic markets, increased visibility and transparency may introduce imperfections, and create profitable opportunities to bypass markets that generates the information. In the U.S. securities markets, dissemination of marke...