Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious brand names for particular products (or for products with particular attributes) from word pairs that differed only on vowel sound (e.g., front vs. back vowels, or vowel sounds associated with positive vs. negative concepts). Participants preferred brand name...

The area of sound symbolism and onomatopoeia is an interesting area for studying the production and interpretation of neologisms in language. One question is whether neologisms are created haphazardly or governed by rules. Another question is how this can be studied. Of the approximately 60 000 words in the Swedish lexicon 1 500 have been judged to be sound symbolic (Abelin 1999). These were an...

nity of an offspring. Let nothing of the kind be done. If T represents the dominant character Tall, d should represent the recessive character dwarf. For exactly the same reason if Y represents the dominant character Yellow, g should represent the recessive character green. There is no particular merit in being cryptic and using a code when plain language will do and in fact do better. Decoding...

Since time immemorial the snake has been venerated as an enigmatic creature with supernatural powers. As a snake and staff symbol it is also traditionally associated with the healing arts, either as the single-snake emblem of Asklepios, or as the double-snake emblem (caduceus) of Hermes. The mythological basis for this symbolism is reviewed. The Asklepian emblem has been associated with health ...

The purpose of the research is to analyze perception color by viewer and establish role score in structure film, determine symbolism main colors fabric film. To achieve this goal, following tasks are outlined: building character image character; prove importance ability build harmoniously organize scheme use a monochromatic system; consider its on specific examples. methodology consists applica...