The broadcast of media reports about moral crises such as famine can subtly depress rather than activate moral concern. Whereas much research has examined the effects of media reports that people attend to, social psychological analysis suggests that what goes unattended can also have an impact. We test the idea that when vivid news accounts of human suffering are broadcast in the background bu...

I examine the effects of vertical integration between programming and distribution in the cable television industry. I assess the effects of ownership structure on program offerings, prices, and subscriptions, and I compare consumer welfnre across integrated and unintegrated markets. The results of this analysis suggest two general conclusions. First, integrated operators tend to exclude rival ...

In this paper, I analyze the trade-off between mimicking and counterprogramming strategies in the payand the advertiser-supported television industries. Two channels compete with respect to both program profile and program quality. I show that profile differentiation is higher under pay-support than under advertiser-support, as a consequence of the inability of channels to compete in price unde...

television is being seen and heard increasingly in many homes. its effects on health of youth and pollution of the mind are of considerable interest, research and concern. the review of the two most popular daily newspapers of iran revealed alarming examples of violence in children imitating the aggressive acts of the television scene. since children are more vulnerable than adults, parents sho...

This research seeks to analyze the dynamics behind the production of AFP-advertiser-funded programming by bringing together published literature and industry perspectives of different players in the television and advertising market. The purpose of the research is to create an understanding of the dynamics of advertiser-funded programming as a new business and production model for television ad...

BACKGROUND Global obesity prevalence is increasing and population health programs are required to support changes to modifiable lifestyle risk factors. Such interventions benefit from mass-communications to promote their use. The Get Healthy Information and Coaching Service ® (GHS) utilised mass-reach media advertising to recruit participants to an Australian state-wide program. METHODS A sta...

A number of researchers have studied the effects of program environment on felt mood and, subsequently, on television advertisement effectiveness. This study focusses on commercial breaks placement, showing that it can influence a viewer’s felt mood that will, in turn, affect his reactions to an advertisement.

The smart home culture is rapidly increasing across the globe and driving users toward utilizing appliances. Smart television (TV) one such appliance that embedded with technology. of TV have their interests in programs. However, automatic recommendation programs for user-to-user still under-researched. Several papers discussed systems, but those are related to different applications. Even thou...