the purpose of this study was to investigate the attitudes of managers in private companies towards sport sponsorship as an advertising tool. the method of this study was descriptive and survey and it was practical. the statistical population of research included all chief managers (executive officers, financial officers or sales officers) of private large productive companies in esfahan that w...

Entrepreneurial marketing of sport increases demands on sport development officers to identify talented individuals for specialist development at the youngest possible age. Talent identification results in the streamlining of resources to produce optimal returns from a sports investment. However, the process of talent identification for team sports is complex and success prediction is imperfect...

Franchise relocation and sport introduction are becoming commonplace in professional sports. However, many franchises have found that developing fan acceptance is often challenging. The fan adoption process is presented as a systematic framework that guides strategy development from creating fan awareness through adoption. An examination of the Carolina Hurricanes inaugural season (1997-1998) p...

BACKGROUND Children and adolescents with a chronic disease or physical disability have lower fitness levels compared to their non-disabled peers. Low physical fitness is associated with reduced physical activity, increased cardiovascular diseases, and lower levels of both cognitive and psychosocial functioning. Moreover, children and adolescents with a chronic disease or physical disability par...

BACKGROUND Harmful gambling is a significant public health issue. Alongside the rapid diversification of gambling products, are rapid increases in the marketing for specific types of gambling products, such as online wagering. While concern has been raised about the impact of gambling promotions during sporting matches on the gambling beliefs and behaviours of adolescents, very little research ...

the safety of sport halls in physical education faculties is important from two perspectives: first, students spend a long time in these sport halls to learn a sport filed; second, they should learn sport safety standards as the future experts. the aim of this research was to study physical education students’ viewpoints on safety in sport halls of physical education faculties of universities i...

Background. Creating proper contexts to maximize sport participation of women with physical-mobility disabilities requires identifying barriers to their participation. It is essential to develop a valid and reliable tool to identify existing barriers. Objectives. The aim of the present study was to develop and validate a questionnaire for assessing barriers to participation in team sports for ...

OBJECTIVE To assess indicative trends in the use of protective eyewear by Australian squash players and their attitudes towards its use since 1989. METHODS Data were extracted from three Australian surveys of squash players conducted in 1989, 1995, and 2000. Responses to directly similar attitudinal questions relating to protective eyewear use from each survey were compared. The proportion of...