نتایج جستجو برای: sponsored research
تعداد نتایج: 1409523 فیلتر نتایج به سال:
In this paper, we advance the state-of-the-art in designing ex-post truthful multi-armed bandit (MAB) mechanisms for multi-slot sponsored search auctions (SSA) through two different contributions. First, we prove two important impossibility results which rule out the possibility of an expost monotone MAB allocation rule having sublinear regret with time when the click through rates (CTR) of the...
The auction theory literature has so far focused mostly on the design of mechanisms that takes the revenue or the efficiency as a yardstick. However, scenarios where the capacity, which we define as “the number of bidders the auctioneer wants to have a positive probability of getting the item”, is a fundamental concern are ubiquitous in the information economy. For instance, in sponsored search...
Online sponsored search has emerged as a dominant business model for majority of search engines and as a popular advertising mechanism for online retailers. However, sponsored search advertising is being negatively impacted by click fraud which involves the intentional clicking on sponsored links with the purpose of gaining undue monetary returns for the search engine or harming a particular ad...
Sponsored search advertising is ascendant Jupiter Research reports expenditures rose 28% in 2007 to $8.9B and will continue to rise at a 15% CAGR, making it one of the major trends to a¤ect the marketing landscape. Yet little, if any empirical research focuses upon search engine marketing strategy by integrating the behavior of various agents in sponsored search advertising (i.e., searchers, a...
Abstract The rapidly growing literature studying the returns to firm and government provided training has made a striking observation. Returns to firm-sponsored training are positive and large while returns to government-sponsored training are low or even negative. This has sparked a lot of research interest in studying why governmentsponsored training is so inefficient. Policymakers are worrie...
Work reported herein was sponsored by NASA under contract NAS 2-13721 between NASA and the Universities Space Research Association (USRA) and by the Natural Sciences and Engineering Research Council of Canada, and by the Information Technology Research Center, which is funded by the Province of Ontario. The last author is on sabbatical leave from University of Waterloo, Waterloo, Ontario, Canad...
This paper describes results of our survey of licensing at 62 research universities. We consider ownership, income splits, stage of development, marketing, license policies and characteristics, goals of licensing and the role of the inventor in licensing. Based on these results we analyze the relationship between licensing outcomes and both the objectives of the TTO and the characteristics of t...
*Corresponding author: Diwakar Singh Dinesh, Division of Vector Biology and Control, Rajendra Memorial Research Institute of Medical Science (Indian Council of Medical Research), Agamkuan, Patna-800007, India. Tel: 91-612-2631565 Fax: 91-612-2634379 E-mail: [email protected] Foundation Project: Supported by the parent institute Rajendra Memorial Research Institute and also partly sponsored b...
Roy J. and Lucille A. Carver College of Medicine Medical Student Research Day September 2, 2016 Sponsored by: Medical Student Research Club and Medical Student Research Council Funds provided by University of Iowa Student Government Free to University of Iowa Students LJA5: A Novel Population of Neurons in the Brainstem Lindsay Agostinelli, BA & Alexander Bassuk, MD, PhD Department of Pediatrics
Online sponsored search has emerged as a dominant business model for majority of search engines and as a popular advertising mechanism for online retailers. However, sponsored search advertising is being negatively impacted by click fraud which involves the intentional clicking on sponsored links with the purpose of gaining undue monetary returns for the search engine or harming a particular ad...
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