In this paper, we reinterpret the most basic exponential smoothing equation as a model of social influence. Exponential smoothing has been used as a time-series forecasting and data filtering technique since the 1950s. The most basic exponential smoothing equation, S t+1 = (1−α)S +αX, is used to estimate the value of a series at time t+ 1, denoted by S , as a convex combination of the current e...