In this project, the research team developed a new research methodology that allows the objective measurement of the cognitive and psychophysical reactions of individual consumers to structural changes in realistic store settings. The research methodology combines a new tool for immersive virtual reality display, built recently in the Purdue Envision Center, with a set of objective and subjecti...

This study aims to determine the factors that influence consumers make impulse purchases at malls visitors. The independent variables studied were; service quality, product display, price, promotion, hedonic shopping value, and impulsive of mall visitors in Makassar City as dependent variable. is an associative quantitative study, samples were taken by accident data analyzed using Multiple Line...

Due to the problems of measurement and the lack of nationally representative data, the extent of compulsive buying behaviour (CBB) is relatively unknown. The validity of three different instruments was tested: Edwards Compulsive Buying Scale (ECBS; Edwards, E.A., 1993. Development of a new scale for measuring compulsive buying behaviour. Financial Counseling and Planning. 4, 67-85), Questionnai...

S/ SUMMARY ONLY Retail Shopping Behaviour in Canada and Estonia: A University Student Perspective ..................................................................................................................... 113 Brent McKenzie (University of Western Ontario) Reaching out for Mall Shoppers: Shopping Value, Mall Atmosphere and Approach Behavior ...............................................

OBJECTIVE To explore if and how female adolescents engage in shared eating and joint food choices with best friends within the context of living in urban Soweto, South Africa. DESIGN A qualitative, exploratory, multiple case study was conducted using semi-structured duo interviews of best friend pairs to ascertain their eating patterns, friendship and social interactions around dietary habits...

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. Given the increased shopping time flexibility, we first examine the patterns of online purchase timing at an online shopping mall handling diverse products (e.g., Amazon.com). The results show (1) the breakdown of purchase timing regu...