Signs, which are the domain of inquiry in semiotics, have a complex ontology. Apart from being used—adequate knowledge provided—by communicators, and recognized as being decomposable into smaller elements and aggregatable to larger structures, they are also meant to be understood. This is a consequence of their manifold identity as compound physical objects with real world extensions in space-t...

This paper seeks to expand the notion of translation in order to accommodate not only polysemiotic text types, e.g. film and TV, but also nonverbal types of communication. Without denying the importance of the spoken or written word, our aim is to promote a wider, ’multidimensional’ understanding of translation. As a means to that end, conceptual tools are provided for dealing systematically wi...

  holds a chair of Computing Science at the School of Computing, Staffordshire University. He leads a research group on semiotics for information systems. He has created the research (specialist) award of Information Systems with Semiotics, the first of this type in the United Kingdom. Dr Liu first worked in the Commission for Integrated Survey, China State Planning Committee and Chin...

Terms such as ‘data processing system’, ‘management information system’, ‘decision support system’, ‘expert system’ and ‘executive support system’ are widely used. However, there appears to be no generally accepted way to distinguish among these classes of information systems due to the vagueness that has existed in traditional classification schemes of information systems. The purpose of this ...

Model mapping faces many challenging tasks and contemporary work seems to focus on computational issues. As a result it seems to lack an overarching theoretical framework whereby all aspects of model mapping can be investigated systematically. We maintain that the principles of semiotics may well provide theoretical foundations for developing such a framework. In this chapter we report our prel...

This article reflects upon the recent return to linear history writing in medical history. It takes as its starting point a critique of the current return to constructivist ideas, suggesting the use of other methodological choices and interpretations to the surviving archival and textural sources of the sixteenth century pox. My investigation analyses the diagnostic act as an effort to bring to...

The semantic normal forms of organizational semiotics extract structures from natural language texts that may be stored electronically. In themselves, the SNFs are only canonic descriptions of the patterns of behavior observed in a culture. Conceptual graphs and dataflow graphs, their dynamic variety, provide means to reason over propositions in first order logics. Conceptual graphs, however, d...

women as half of human societies have different roles in different areas of social life. so content analysis of the media is necessary in the about of women. this study uses two methods: content analysis and semiotics. so content analyzed a statistical week from the first six months of 1393 kayhan, iran and shargh newspapers. then by using semiotics, printed images of women in these newspapers ...

yuri lotmn (1993-1922) is the founder of the moscow-tartu school. he has a distinguished role in introducing and developing the “theory of intercultural semiotics”. in lotman’s opinion, cultural semiotics considers each text as a cultural totality. the existing signs in the text could indicate the way in which the significances are produced to achieve a certain specific meanings in a culture. h...

The aim of this paper is to introduce a cognitive semiotic approach, which offers a clearer understanding of how interactive design products communicate their meaning to users. The ongoing shift in contemporary design towards making user interfaces aesthetically more engaging (tangible, intuitive, etc.) challenges traditional design semiotics on a number of its basic assumptions about meaning c...