Introduction By expanding markets and diversifying products from the desired local product, "One Village, One Product" strategy, taking advantage of the regionchr('39')s potential in the competitive market.  Utilizing the "One Village, One Product" brand, as a global product, demonstrates pride in local culture as well as an effective economic strategy, which is intended for the development of...

This paper addresses the issue of the understanding of the book-selling situation as Swedish booksellers see it. It pursues the answers to the following questions: 1. What are the perceptions of Swedish booksellers of the impact of e-books on their business? 2. What drivers are important for Swedish booksellers for adopting and developing e-book sales through their own sales channels? 3. What d...

The advancement of digital technologies is driving traditional product oriented businesses to move from selling product to selling solutions. In order to exploit business potentials from technology, it is important to understand the potential of the technology and how it influences the value creation in a digital environment where it is developed and to be deployed. To understand this changing ...

Bundling, which is the practice of selling two or more products or services in a package, is a pervasive marketing practice and is often used as a strategic competitive tool. However, there has not been enough consideration of competitive bundling situations where exit of a competitor is not a concern. In this paper, we address this issue by identifying conditions under which strategic competit...

background & aim: medicinal plants of the raw materials necessary for the manufacturing industry provides, one of the main products of the country are, on the other hand, the villages, the economic development, the central role, the key is unmatched, to achieve this must be provided opportunities to increase revenue in villages, and one of these occasions, in the province of charmahal-o-bak...

A firm facing price dependent stochastic demand aims to maximize its total expected profit over a planning horizon. In addition to the regular unit selling price, the firm can utilize quantity discounts to increase sales. We refer to this dual-pricing strategy as quantity-based price differentiation. At the beginning of each period, the firm needs to make three decisions: replenish the inventor...

The direct selling of organic products in Germany is a major sales channel. But sometimes there are inefficient structures. The use of e-commerce can minimize deficits which consist in marketing or product presentation. In this article possibilities are shown which bring about the selling of organic products via