As a highly customer-sensitive business, retailing is one of the most socially active industries. Nevertheless, when addressing retailers as brands, the retailing literature has failed to account for their unique social orientation, exposing a gap in the literature. This paper utilizes the sociological view of brands to socially construct a conceptual retail brand model from the customer standp...

This study aims to determine the effect of storytelling method and self-confidence on expressive language skills early childhood. The approach used is quantitative through an experimental with treatment by level 2x2 design. research was conducted children in group B Kindergarten Tanah Datar Regency. sampling technique simple random (simple sampling). number samples this 24 (12 class 12 control ...

In recent years many corporations have become active on social networking sites (SNS). However, our understanding about how and why community members use corporate pages on SNS has not kept pace. In our study, we test a socio-cognitive model of brand page usage to investigate users’ incentives to consume and interact with corporations on Facebook. In order to do so, we conducted an online surve...

ABSTRAKPenelitian ini bertujuan menguji dan menganalisis variabel brand satisfaction, attitude-to-brand, love serta self-esteem memiliki pengaruh positif terhadap loyalty membuktikan peran attitude to self esteem dalam memediasi satisfaction pada pengguna provider Telkomsel smartphone. Sampel yang digunakan penelitian berjumlah 220 responden. Teknik pengambilan sampel adalah purposive sampling....

nima yooshij applied various techniques in order to describe diverse poetic subjects. this research deals with analysing the usage of these expressive techniques from two perspectives - poetic and structural. nima applied structural expressive techniques more often than poetic expressive techniques in order to describe various poetic subjects. these techniques include adjectives, adverbs, adjec...

objective: the purpose of this study was to examine the effectiveness of expressive arts therapy on decreasing anxiety of orphaned girls living in family-like centers of mashhad, iran.  methods: one week prior to final examinations, participants were randomly assigned to either an expressive art-making group or a control group. the state-trait anxiety inventory was administered before and after...

INTRODUCTION Although the same efficacy and tolerability are anticipated due to both drugs containing the same active ingredients, comparative studies between brand and generic alendronate are limited. Accordingly, the objective of this study was to compare efficacy and safety between brand alendronate and a recently introduced generic alendronate drug. METHODS A total of 140 postmenopausal w...

the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...