the main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy. the present study is an applied research and is descriptive/ survey research in terms of methodology. the statistical population consists of all benetton customers who buy at benetton store in shriaz city, of which 384 custo...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged ...

Virtual co-branding moves to the Web a popular practice in the physical world whereby a customer partner syndicates the services (e.g. product retail) of a provider partner in his own portal. However, virtual brand integration is more than offering each brand products in the same virtual space. Other aspects such as reliability, usability or quality of distinct supporting services should be agr...

the purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e. free standing, shopping center, specialty store, internet retailing). the population consisted of  the costumers, aged 19-39 years, who use branded apparel that is in kerman. about 200 questionnaires were distributed among the consumer...

This research identifies evidence regarding the nexus between antecedents of CBE dimensions and consequences on smartphone brands in Indonesia. Data were collected through an online questionnaire targeted at a total 1251 users/consumers AMOS SEM was used processing statistical tests this research. Convergent validity composite reliability also to check items. The authors found that consumer inv...

Aging of the brain brings decline in memory and thinking. The condition ranges from mild to severe with no clear distinct border. Waning in cognitive skills causes’ functional impairment, which if neglected could lead to problems of self-feeding and self-care. Non-verbal communication is an essential component that promotes initiation of self-care. This article describes a rare case of an elder...