this study examined the effect of service quality and satisfaction on customer loyalty in sport clubs of tehran city. the study was descriptive-correlation which was conducted as a field study. the statistical population consisted of customers who attended bodybuilding, fitness and aerobics sport clubs for at least 6 months in tehran. 5 districts (out of 22) of tehran city were selected by clus...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

Along with companies’ increasing engagement on microblogging sites, how to leverage the marketing potential of this kind of social platform remains an important concern for many marketers. The purpose of this research is to address this gap by exploring the effect of brand personality on brand loyalty in companies’ microblogs. Building upon prior research on brand personality, consumer satisfac...

Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of causeand-effect relationships related to loy...

Purpose: With rapid expansion of global online markets including India, researchers and practitioners are challenged to understand drivers of customer website satisfaction, trust, and loyalty. In this research, website design is expected to influence if customers revisit an online vendor. Design/Method: Based on surveys and interview data collected in India, participants evaluated a local and f...

Innovation is being view from four areas of innovation, product, service, technology, and marketing. Whereas customer loyalty is composed of customer expectation, perceived quality, perceived value, corporate image, customer satisfaction, customer trust/confidence, customer commitment, customer complaint, and customer loyalty. This study aimed to investigate the influence of innovation factors ...

with the advent of internet banking, new generation of customers appeared. banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. the present study is focused on identifying and rating the effective factors on electronics loyalty of bank tejarat customers. the present research is a descriptive research in a survey method whi...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

the current study aims to identify the effective factors and barriers to loyalty in electronic banking services in the private banks customers. for this purpose, a survey was done with a questionnaire sampling from 420 customers of private banks in golestan province, who have used electronic banking services in 2011. the results indicated that seven factors including preference, customer satisf...