The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N=63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition system) and read a gain- or loss-framed message promoting flossing. Results support the congruency hyp...

The authors examined the effects that differently framed and targeted health messages have on persuading low-income women to obtain screening mammograms. The authors recruited 752 women over 40 years of age from community health clinics and public housing developments and assigned the women randomly to view videos that were either gain or loss framed and either targeted specifically to their et...

Age differences in responses to framed health messages-which can influence judgments and decisions-are critical to understand yet relatively unexplored. Age-related emotional shifts toward positivity would be expected to differentially impact the affective responses of older and younger adults to framed messages. In this study, we measured the subjective and physiological affective responses of...

In a randomized experiment, women (N = 441) watched either a loss- or gain-framed video emphasizing the prevention or detection functions of the Pap test to test the hypothesis that loss- and gain-framed messages differentially influence health behaviors depending on the risk involved in performing the behavior. As predicted, loss-framed messages emphasizing the costs of not detecting cervical ...

In this paper, based on maximizing the outrigger-belt truss system’s strain energy, a methodology for determining the optimum location of a flexible outrigger system is presented. Tall building structures with combined systems of framed tube, shear core, belt truss and outrigger system are modeled using continuum approach. In this approach, the framed tube sys...

In this paper, based on maximizing the outrigger-belt truss system’s strain energy, a methodology for determining the optimum location of an outrigger-belt truss system is presented. Tall building structures with combined systems of framed tube, shear core and outrigger-belt truss system’s are modeled using continuum approach. In this approach, the framed tube system is modeled as a cantilevere...

Prospect theory suggests that because smoking cessation is a prevention behavior with a fairly certain outcome, gain-framed messages will be more persuasive than loss-framed messages when attempting to encourage smoking cessation. To test this hypothesis, the authors randomly assigned participants (N=258) in a clinical trial to either a gain- or loss-framed condition, in which they received fac...

Persuading people to undertake actions to prevent skin cancer is an important public health challenge. A number of studies have compared the effectiveness of gain-framed and loss-framed appeals in this domain, often expecting gain-framed appeals to be more persuasive. A meta-analytic review (k = 33, N = 4,168), however, finds no significant difference in the persuasiveness of gain- and loss-fra...

This study examined smokers’ reactions to antismoking messages that emphasized either the harms of secondhand smoke or vulnerability to smoking addiction and framed the need for smoking cessation using either gain or loss message frames. One hundred fifty-four college smokers participated in a study that used a 2 x 2 factorial design crossing message type (secondhand smoke appeals, smoking addi...