Despite increasing recognition of the role nutrition plays in the health of current and future generations, many women struggle to eat healthy. We used the PhotoVoice method to engage 10 rural women in identifying perceived barriers and facilitators to healthy eating in their homes and community. They took 354 photographs, selected and wrote captions for 62 images, and explored influential fact...

Publishing datasets about individuals that contain both relational and transaction (i.e., set-valued) attributes is essential to support many applications, ranging from healthcare to marketing. However, preserving the privacy and utility of these datasets is challenging, as it requires (i) guarding against attackers, whose knowledge spans both attribute types, and (ii) minimizing the overall in...

More than 2.5 exabytes of data are created everyday based on the user information automatically generated over Internet. Social networks, mobile devices, emails, blogs, videos, banking transactions and other consumer interaction, are now driving the successful marketing campaigns, by establishing a new digital channel between the brands and their audiences. Powerful tools are needed to store an...

Collaborative manufacturer–retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, the authors empirically investigate whether the extent to which suppliers of a major retailer adopt...

This research-in-progress paper investigates the relationship among the use of social networking sites (SNSs), users’ social capital and knowledge sharing through digital Word of Mouth (WOM). The rise of SNSs has changed the way people interact and network. SNSs make it possible for users to keep track of their existing relationships and to build new ones. The SNSs have potential to build socia...

This paper reviews prior research on individual participation in online communities of practice (CoPs). It examines how the concept of CoP has been applied in IS and what theories have been applied to explain knowledge sharing behaviours in online CoPs. To integrate findings in prior empirical IS studies, the paper drew on literature on relationship marketing to re-conceptualize participation i...

The paper analysis the role of the Internet for different types of innovation not only focusing on the traditional set of product, process, organizational and marketing innovation, but also extending to innovation in the public sector. In addition to the role of the Internet for various types of innovations, it has also implications for new forms of innovation, especially for the new paradigm o...

The pharmaceutical industry, consumer protection groups, users of medications and government oversight agencies are all strongly interested in identifying adverse reactions to drugs. While a clinical trial of a drug may use only a thousand patients, once a drug is released on the market it may be taken by millions of patients. As a result, in many cases adverse drug events (ADEs) are observed i...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...