This research article aims to investigate the influence of online reviews on consumer purchase decisions in context e-commerce platforms. With rapid growth and increasing popularity shopping, consumers heavily rely opinions experiences others shared through before making purchasing decisions. study examines factors that contribute impact behavior, including credibility, valence, volume, reviewe...

The purpose of this research is to analyze the effect brand loyalty and perceived quality on consumer purchasing decisions. design used in study uses a quantitative associative method. Based results data analysis that has been carried out first hypothesis (H1), which states positive significant decisions, t-count value 8,197 greater than t-table value, 1,666, testing second (H2), decisions obta...

Turkey has been among the most preferred countries by foreigners for purchasing a “second home” (SH) since beginning of 2000s. This explorative and descriptive study aims to determine factors which affect behaviors who have bought an SH in framework nationalities. The employed sequential mixed method, included quantitative qualitative aspects. As result research, it was found that affecting dec...

This study is specifically aimed at predicting online purchasing decisions on the influence of halal label and lifestyle instant noodle consumers Nongshim products, either simultaneously or partially. type an explanation based causal-and-effect with quantitative analysis. The source data consist primary enhanced. sampling technique utilized was purposive a Rao calculation precision level 0.05. ...