As the Service-oriented architecture paradigm has become ever more popular, different standardization efforts have been proposed by various consortia to enable interaction among heterogeneous environments through this paradigm. This chapter will overview the most prevalent of these SOA Efforts. It will first show how technical services can be described, how they can interact with each other and...

Marketing a brand and analyzing the effectiveness of promotional campaigns have always been major topics for marketing. In today's world, marketers use many data sources to analyze the behavior and responses of their consumers. This mainly involves data from Point of Sales, consumer surveys or home visits. However, with the advancement of web technologies, there is one more place where data is ...

In this paper we consider a multi-item distribution channel subject to supplier’s credit period and retailer’s promotional effort with sales learning curve. We determine the retailer’s promotional effort for each item and the joint replenishment cycle in both decentralized and centralized decision models. We show that the profits for both parties increase under the centralized decision model wh...

T obacco firms face an increasingly stringent regulatory environment. Despite having fewer viable options in the promotional mix, industry promotional spending has persisted, reaching record levels. In the USA, $11.22 billion was spent on tobacco promotion during 2001. Once one form of promotion is banned, tobacco firms utilise other marketing strategies to continue communicating brand imagery....

India’s people live in rural areas and their main occupation is agriculture. A Paddy the seed of grass species Oryzasativa (Asian rice) or Oryzaglaberrima (African rice). As a cereal grain, it most widely consumed staple food for large part world's human population, especially Asia. important crop India. It occupies about 24 percent gross cropped area country. plays vital role national grain su...

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