West Java is a province that has many mainstay tourist attractions in Indonesia. Sukabumi district one of the been inaugurated as part UNESCO Global Geopark Network (UGGN) 2018, this area opens opportunity to become leading destination and even nationally. The attraction Ciletuh Palabuhanratu offers natural cultural can be explored geological diversity, biological diversity. number tourists vis...

In order for the company to be optimal in marketing its products on market, it needs a set of equipment form mix. Kthe concept mix product, price, and distribution as well promotion; is variable used by entrepreneurs so that consumer satisfaction met desires consumers are served. (Swastha, 2005). Lingga Mas wants existing customers maintained, maximized. The research aims analyzeinfluence (elem...

KB Kupu-Kupu and TK Harapan Bunda are early childhood education institutions located in Sepinggan Pratama Complex, Balikpapan, East of Kalimantan. Since the Covid-19 pandemic, they suffer from declining number students school. This research intended to find internal external factors which affected performance Bunda. The obtained by analyzing general environment, industrial competitor analysis. ...

In accordance with the level of human needs, primary needs consisting clothing, food and housing have always been main thing in choosing a business. Based on this, it is not surprising that business has an increasing trend. An increase demand will lead to supply. This law supply demand. There are various businesses, including restaurant businesses popular catering (cafes, coffee shops, bakeries...

Marketing Mix is ​​a marketing strategy integrating several vital elements to achieve business success. This involves 7P elements: Product, Price, Place, Promotion, People, Process, and Physical Evidence. research explores the implementation of at Tiga Lima Convenience Store in Tangerang City, which a profitable fashion long term because need for clothes never decreases. study aims analyze how ...

The main aim of this paper is the analysis third sector arts, culture and local development organisations (TSO) participation in context tourism planning to understand characteristics its connections region Algarve. methodological strategy anchored a mix-methods approach applying qualitative techniques such as semistructured interviews (n=40), document analysis, non-participant observation, ado...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

Abstrak - Penelitian ini membahas tentang strategi marketing Hotel royal Kuningan pada masa Covid-19. Tujuan dari penelitian adalah untuk mendeskripsikan pelaksanaan Teori yang digunakan Marketing Mix 7P (Product, Price, Place, Promotion, People, Physical Evidence, Process). Paradigma konstruktivisme dengan pendekatan kualitatif. Metode studi kasus. Subjek dalam terdiri informan kunci dan infor...

The implementation of marketing strategies within the company is very influential in performance concerned. success or failure a largely determined by strategy it uses. In terms developing and implementing there are several stages that must be determined, one which planning mix consisting four main elements, namely product, price, distribution/place, promotion. . Meanwhile, Islamic business eth...